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The software optical businesses actually run on.

Retail chains, frame distributors and labs, across Canada and the United States. I build the systems your team lives in all day, with AI where it removes real work, not where it demos well.

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branchos.app
BranchOS: monthly performance review across five locations

One industry, end to end

  • Optical retail chains
  • Frame distributors
  • Optical labs
  • Canada and the US

Four systems I built for optical businesses

Each one was built for a real optical business and is in use today. Yours would differ. That is what custom means. These show the ground I already know.

BranchOS product screenshot

BranchOS

Built for a multi-location optical retailer.

Every location’s numbers in one place by 8 a.m., plus an assistant that reads them and tells you which store is drifting and why, in plain language, with no report to build.

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DistribOS product screenshot

DistribOS

Built for an eyewear frame distributor.

A CRM pipeline built for wholesale, a kanban board your team keeps open all day, live inventory, and automated reordering for your best accounts.

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Marketing in a Box product screenshot

Marketing in a Box

Built for an eyewear retailer with no marketing staff.

Describe the offer once. An AI pipeline writes, art-directs and lays out the ads, emails and print pieces in your brand voice. You approve or send them back for changes.

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LaboSoft product screenshot

LaboSoft

Built for an optical lab running a whiteboard.

Order entry from your stores, job tracking through production, supplier ordering, invoicing and turnaround reporting.

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Not in optical?

The shapes repeat. A multi-location clinic is a multi-location retailer. A parts wholesaler is a frame distributor. A production lab is a production lab whatever it makes. If you recognise your problem in the four above, the answer is usually yes. Bring it to the call.

  • Dental and veterinary groups
  • Physio and clinic networks
  • Wholesale and parts distribution
  • Any lab with a job queue

What the AI actually does, screen by screen

  1. 01

    It reads every location’s month

    Five stores, submitted and compared before anyone opens a spreadsheet. Sales against last year, conversion, discount drift, already calculated.

    It reads every location’s month

  2. 02

    Then it answers in plain language

    Ask which store performed best and why. It cites the numbers behind the answer instead of handing you a report to interpret.

    Then it answers in plain language

  3. 03

    It drafts the marketing, you approve it

    One brief becomes a month of ads, emails and print pieces, written and laid out in your brand voice. You approve or send them back.

    It drafts the marketing, you approve it

  4. 04

    And it keeps the pipeline honest

    Every account sits in a stage with a next step and a date. Your best customers reorder through an API instead of an email thread.

    And it keeps the pipeline honest
Book a free 30-minute call

No commitment. We look at your situation, that’s it.

How it works

  1. 1

    We talk for 30 minutes

    You describe the part of the day that eats the most time. No slides, no discovery invoice.

  2. 2

    I scope it in writing

    A fixed price, a delivery date, and exactly what is in and out. You approve before anything starts.

  3. 3

    You get something working

    First usable version in weeks, not quarters. We adjust it while your team uses it.

Book a free 30-minute call

No commitment. We look at your situation, that’s it.